To thwart counterfeiters, and to provide customers with information, Plasencia Cigars has added a smart chip to their smokes. The chip, embedded in the band (not the cigar itself, obviously,) will open a page on your phone giving you, “high resolution photos, blend information, tasting notes and even videos meant to educated consumers about the Plasencia family’s long history in tobacco.”
Enjoying the smoke? You can give your feedback right there and then.
This is another advent in protecting the consumer from fraud. Take Cohiba. As Cigar Aficionado reported, the Behike is outfitted with a new band with intense security holograms. For now, the smart chip from Plasencia will only be available on the Alma Fuerte Sixto I Colorado Claro.